We are only two people—Danny and Paul and we’re based out of Central New Jersey. Paul does the roasting and I, Danny (hi!) do the marketing-and-making-things-look-pretty type of stuff. We dive a little deeper into that in our About Us section. Click here to get to the low down!
We can thank Shakespeare and Paul’s wife (aka my sister) for that. And I guess we can also thank mother nature for creating birds. Anyway, the name comes from Romeo and Juliet. It’s the scene when they’re in bed together and Romeo says he hears the Lark and he has to go. To which Juliet responds:
Wilt thou be gone? it is not yet near day:
It was the nightingale and not the lark,
That pierced the fearful hollow of thine ear;
Nightly she sings on yon pomegranate-tree:
Believe me, love, it was the nightingale.
Being under sentence of death, Romeo at that moment, says nah that’s it's actually the lark, "the herald of the morn” and that, y’know...he’s gotta peace out of there real quick or face execution.
In our youth, coffee was a big part of our lives. The time we spent amongst our friends seemed to stand still. We got lost in the moment; laughing, caring, consoling, crying—you name it and it was always done around a table. It didn’t matter the time of day, we were there with whatever coffee was available, drinking it with friends both loved and some now lost at different tables in different homes sharing different parts of ourselves at different chapters in our lives.
So we felt that name was a pretty perfect fit for us.
Our coffee comes from all around the world, usually from very rural areas. Farmers aka producers, work diligently year-round to raise those amazing magical beans for us to consume.
Smaller farms, in particular, may often work together and pool their coffees into what are called Co-Ops. The coffees are then purchased by importers aka coffee traders around the world or directly by larger coffee companies.
Smaller roasters like ourselves have to use these coffee traders to purchase green beans where we roast it with love and ship it to you—quick as cats.
Think of coffee (good coffee like ours) like wine. There are different types of grapes that yield different notes right? Well, it’s the same principle here. Different coffees from different parts of the world have their own flavor profile.
When coffee is roasted (properly roasted) it produces those flavor notes I mentioned above. From there we taste-test the coffee and dial it in until we’re satisfied that we’ve extracted the perfect balance of flavors.
So, rest assured, we do not add any flavors to our coffee. It’s all-natural, baby.
Whole coffee beans can last quite a long time before they go bad, but the flavors in the coffee will inevitably degrade over time. So going whole bean is definitely the way to go in terms of long shelf life.
Lighter roasted coffees, like our Colombia and our Ethiopia, can retain their excellent flavor profile for up 8 weeks. Our dark roasts, however, like our Dark Colombia and Brazil, will last up to 6 weeks.
Here’s a nice little rule to live by: the darker the coffee the more the cell walls have opened up allowing oxygen to degrade the flavors more quickly. And that’s called oxidation folks.
Let’s give it up for #science!
Note:Once you grind those babies up though—you got about two weeks before you’ll notice a drop in flavor. Grind responsibly!
...has a certain amount of requirements that will ensure a farmer gets paid fairly. This includes rules and regulations that a farmer/coop must abide by in order to be considered fair trade.
...anyone who buys directly from a coffee producer. The producer may or may not have a fair trade certification,
...also directly purchased from a producer. The difference is that this allows coffee bean producers to make premium prices for providing high-quality coffee. This exchange allows farmers to continue to invest in improving their bean production. Also, keep in mind that the producer may or may not have a fair trader certification.
All that being said, those three ways ensure that the producers are getting paid directly and fairly. Plus it eliminates the need for a broker that gouges out prices while paying the producer very little.
Well, it’s definitely the go-to option if you don’t have your own coffee grinder. And it’s also the better option than buying whole beans and using a very cheap blade coffee grinder (stay away from those! They ruin coffee #RIP)
The one thing you have to keep in mind is that ground coffee should be consumed faster than you would whole beans. This is because of the increased oxidation that happens now that the beans are ground. In that instance, we recommend that you consume/brew the coffee within 2 weeks before their flavor starts to degrade.
There are many ways to enjoy our coffee but we strongly recommend having it the way you’re used to drinking it. Then, if you’re feeling adventurous, you can venture into different methods of brewing and see what types of techniques you’re into.
Our recommendation: You do you! ✌🏽 Love the process! ☕️
As a matter of fact, yes. Yes, we do.
The cause we choose to support are charities that fight against human trafficking—one in particular that we regularly donate to is LoveTrue, which is based out of NJ. We’ve participated in two of their charity runs so far and it’s been great.
but mostly dogs.